Product Designer

Transforming complex ideas into simple, user-centered products.

I'm Ian Josef — a product designer with years of experience turning ambiguous problems into clear, considered digital experiences.

Portrait of Ian Josef

About Me

I believe good design disappears into the experience.

My work lives at the intersection of research, systems thinking, and craft. I partner closely with engineers and product leaders to ship interfaces that feel obvious — the kind people never have to think about.

Product StrategyDesign SystemsUser ResearchPrototypingInteraction DesignUsability Testing

Experience

Where I've made an impact

  1. 2022 — 2026

    UI/UX Designer · Altametrics

    Create wireframes, mockups, and prototypes using Figma to visualize website layouts and user interactions. Implement design elements, including typography, imagery, and icons, to enhance visual appeal and brand consistency. Incorporate user feedback and usability testing results to iterate and refine designs for improved user experience. Collaborate with developers to ensure design specifications are accurately implemented during the website development process.

    Design SystemsFigmaResearchPrototypingUser Testing

  2. 2019 — 2023

    Frontend Web Developer/Designer · WebriQ

    Day-to-day implementation of web projects based on the company's workflow. Day to day management of web projects through the company's open sources content management systems

    Web DesignResearchFrontend DevelopmentContent ManagementFigma

  3. 2018 — 2019

    Web Designer/SEO Specialist · 411 BPO

    Execute integrated SEO programs across Google and Bing in the US and internationally. Implement best SEO practices to improve rankings of clients' websites. Design and maintain clients' WordPress websites based on the clients' wants and needs.

    SEOWeb DesignWordPressContent Management

  4. 2017 — 2018

    Web Designer · CML Mopro

    Design outstanding user-friendly websites that render well across multiple devices. Maintained and redesigned websites to enhance user experience.

    Web DesignResearchFrontend DevelopmentContent Management

Past Works

Selected projects.

A small selection of recent product work across fintech, SaaS, commerce, and travel.

Plum Ledger — Finance · Web app

Plum Ledger

Finance · Web app

2024

A calm, confidence-building Ledger app focused on clarity and effortless money movement.

Aemorph — Fitness · Website

Aemorph

Fitness · Website

2024

A modern, conversion-focused website designed for an online coaching business to increase client bookings and strengthen its digital presence.

Other Websites — Branding · Websites

Other Websites

Branding · Websites

2019-2026

Collection of projects I've completed for various clients, from small businesses to startups. Each project is a unique case study in understanding client needs, user research, and crafting tailored digital solutions that drive results.

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